As a preview to the upcoming IBC Global Forum, to follow is additional information on the South Africa Market Overview session presented by David Nourse, General Manager of KoolaWorld:

KoolaWorld is an importer and distributor of home and housewares products in South Africa.  The company relies on their established relationships with department stores, independent retailers, wholesalers and online retailers to cover all distribution channels throughout South Africa.  KoolaWorld’s product sales are broken down by a mix of department stores (35%), independent retailers (35%), online outlets (25%) and wholesalers (5%) all of which are serviced by their sales representatives which cover the entire country.  To support the product lines distributed by KoolaWorld, the company produces a catalog to feature all of the SKUs they stock as well as offers to import un-stocked products within a brand’s range that a retail customer may request.

During his presentation at the Global Forum, David Nourse will describe how KoolaWorld operates within the landscape of the South African market and how the distributor selects products that will thrive in this unique market.  David will describe KoolaWorld’s brand awareness strategy for South Africa, which incorporates key tools for success in the market, including advertising, demonstrations, point-of-sale branding and in-store promotions.  In addition, David will discuss KoolaWorld’s aim to develop sales in other African markets including Botswana, Namibia, Mozambique and Zimbabwe.

Learn more about this year’s IBC Global Forum will be held in Toronto, Canada, September 23-25, 2018 and register today!

Share:

Facebook
Twitter
Pinterest
LinkedIn
Email
Reddit

Connect on Social Media

Similar Content

International Housewares Association Announces New Total Market Research Report For Home And Housewares Industry

The International Housewares Association (IHA) has launched the 2025 IHA State of the Industry report, a new total market resource for the home and housewares industry. The first of the report’s three installments, which provides data and analysis on U.S. market size by category and retail channel, was published today on IHA’s independent news and information platform, HomePageNews.com.

Read More »

International Housewares Association Partners With Quickcode To Help Members Navigate Tariffs

Members of the International Housewares Association (IHA) now have access to new tools to help them keep up to date on rapidly changing tariffs, regulations and rulings through the organization’s new collaboration with Quickcode. The partnership, which features discounted pricing to Quickcode’s AI-powered platform, is one more way IHA is helping members navigate tariffs and informing, supporting and enabling them to lead in the global marketplace.

Read More »
Get The Latest Updates

Subscribe To Our Newsletter

No spam, notifications only about new member updates & products.

On Key

Related Posts

International Housewares Association Announces New Total Market Research Report For Home And Housewares Industry

The International Housewares Association (IHA) has launched the 2025 IHA State of the Industry report, a new total market resource for the home and housewares industry. The first of the report’s three installments, which provides data and analysis on U.S. market size by category and retail channel, was published today on IHA’s independent news and information platform, HomePageNews.com.

U.S. Retail Intelligence – May

April 30 – Import Gains Ahead of Tariffs Contributed to GDP Decline in Q1The U.S. Bureau of Economic Analysis reported real gross domestic product decreased

International Housewares Association Partners With Quickcode To Help Members Navigate Tariffs

Members of the International Housewares Association (IHA) now have access to new tools to help them keep up to date on rapidly changing tariffs, regulations and rulings through the organization’s new collaboration with Quickcode. The partnership, which features discounted pricing to Quickcode’s AI-powered platform, is one more way IHA is helping members navigate tariffs and informing, supporting and enabling them to lead in the global marketplace.

Picture of IHA

IHA

Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Log in to gain access to your permitted IHA resources.

Don’t have an account? Register here now!