Western-branded products continue to increase in popularity with consumers in Indonesia and the Philippines as people continue to be more cognizant of western cooking styles, lifestyles and home décor. Housewares suppliers interested in the home and housewares markets in Southeast Asia can meet with key retailers and learn more about the business climate during a trade mission to Jakarta, Indonesia, and Manila, Philippines, Nov. 5-14 sponsored by the International Housewares Association. Spots are still available in the trade mission, which is limited to 12 IHA member companies.

In Jakarta, participants will meet with targeted key buyers representing Ace Hardware, Sogo/Seibu, Central, TheFoodHall and Kawan Lama. In Manila, targeted retailers include Gourdo’s, SM Group, Rustan’s, Landers and True Home/True Value.

IHA’s trade missions offer members turn-key introductions to international markets through retail tours and one-on-one retailer and distributor buyer meetings. Participation is limited so that companies will receive optimal exposure to the market and retail contacts.

“The registration fee includes meeting arrangements, group transportation and several group meals. IHA does all the work so participants can focus on their business rather than the logistical details,” explains Lori Szudarek, senior manager, international trade development.

Complete information and sign-up details for the trade mission are available on IHA’s website.

For more information about the trade mission or IHA’s international events and marketing opportunities, contact Lori Szudarek, senior manager, international trade development, at Lszudarek@housewares.org


The International Housewares Association is the 79-year-old voice of the housewares industry, which accounted for (US)$346.9 billion at retail worldwide in 2015 ($82.2 billion at retail in the U.S.). The not-for-profit, full-service association sponsors the world’s premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at www.housewares.org and group buying discounts on business solutions services. 

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