Increasing Impulse Shopping
by Martin M. Pegler If visual merchandising or display is vital anywhere in the retail space, it must be where impulse items are being offered. The whole concept of “impulse shopping” is based on attracting the shopper to a product that she did not come into the store to buy. It means, “waving a flag” […]
Small Business Saturday – Business as Usual?
If you are an independent gourmet retailer your store was probably going to be open Saturday, Nov. 24 anyway. But did the fact that the date was Small Business Saturday help your business? “While we are looking forward to a strong, successful Christmas season, we didn’t do well during Small Business Saturday,” says Hannalore Holland, […]
