Presentation Brief & Bio:
Gregg Davis, IDSA
Founding Principal and President,
Design Central
DESIGN: Carpe Diem! Seize the Day!
While the economy slows, what innovative design tools can you use to come out ahead in the competitive landscape? Gregg Davis will discuss new tools in Neuroeconomics and marketing, consumers' emotional buying habits and using innovation as an engine for change.
- Learn how Neuroeconomics can provide tools to connect with consumers more deeply and more successfully.
- Find out how to manage the emotionally satisfying attributes of your offering distinctly from the rational attributes.
- Understand how an Innovation Engine can shift your strength and change your sense of control of competitive dynamics.
Many companies and brands will end up suffering from the aftermath of the current economic challenges but those who take advantage of the shuffling market can end up on top!
Gregg Davis' expertise in the fields of strategic thinking, emotional connections to design and brand strategy, and innovation methodologies has positioned his firm's work globally across North America, Europe and Asia.
He has led many design programs for a broad range of housewares and consumer products and published numerous articles on design and innovation, has lectured internationally and has received 11 national and international awards for his work. Currently serving in his role as executive editor of Innovation Magazine, the quarterly publication of IDSA, Davis has juried the IDEA awards for IDSA and Business Week as well as the Consumer Electronics Showcase Awards. He holds a Bachelor's degree in Industrial Design from Pratt Institute in New York City.
Design Central (www.design-central.com) is an innovative firm whose multidisciplinary development teams rely on processes that focus on and engage the user. Specialties in disciplines such as brand development, design and business solutions have created successful partnerships with Samsung, LG Electronics, Calphalon and Coca Cola. Expertise includes industrial design, interactive design, engineering through implementation and visual communication.
