ROSEMONT, IL (Nov. 19, 2020) – The home textiles category is exploding as consumers place renewed focus on the home environment – from floor and window coverings to bed and bath to kitchen, all categories are experiencing tremendous growth during the coronavirus pandemic. And as consumers desire to enrich their living spaces with these items, textile manufacturers are looking for new ways to bring their products to market.
The International Housewares Association will take a deeper look at the textiles category and the overall trends shaping consumer buying in a new webinar, “Trends in Home Textiles” on Thursday, Dec. 3 at 12 p.m. CST. Joe Derochowski, vice president and home industry advisor at The NPD Group, and Leana Salamah, vice president, marketing, at IHA, will discuss consumer trends in textiles; key opportunities for home textiles in the year ahead; and how suppliers can align their products with the new consumer needs emerging out of the pandemic. Warren Shoulberg, retailing & home furnishings industry journalist and consultant, will moderate the program and a Q&A session after the presentation.
Throughout the pandemic, the focus on home has not been limited just to the comforts of cooking and baking, but also has led to real growth in textiles as consumers remake their bedrooms and bathrooms with cozy comforters, linens and towels as a refuge to the uncertainties outside the home.
“IHA’s premier marketplace, The Inspired Home Show, brings all of the home industry together and textiles is a key component of the space,” said Salamah. “We look forward to having an increased presence of the textiles category at the 2021 Show, providing home retail buyers a comprehensive destination for the products their customers are seeking.”
Further information on The Inspired Home Show 2021, including exhibiting opportunities and attendees badge registration, is available at TheInspiredHomeShow.com.
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The International Housewares Association is the 81-year-old voice of the housewares industry, which accounted for (US)$364.2 billion at retail worldwide in 2017 ($91.6 billion at retail in the U.S.). The not-for-profit, full-service association sponsors the world’s premier exposition of products for the home, The Inspired Home Show, IHA’s Global Home + Housewares Market, and offers its 1,600 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at www.housewares.org, group buying discounts on business solutions services and direct-to-consumer engagement through TheInspiredHome.com.
