Canada's oldest department store chain, Hudson’s Bay Company, has made a dramatic move into the future of retail with the opening of Home on Seven in the spring of 2014. The entire seventh floor of the iconic flagship in Toronto is now devoted to housewares, tabletop and small appliances, anchored by a gorgeous gift registry, a Godiva chocolate shop and the spectacular new Kleinfeld Bridal Boutique–a first in the country. The center aisle of the casual dining department is designed to resemble a market street, with seasonal displays that inspire customers at every turn. The objective was to enhance and build on the bridal experience by grouping all relevant businesses in one beautifully coordinated space. With creative vignettes enticing customers to explore “trend zones” throughout the floor, Home on Seven transforms the bride’s shopping experience into something unforgettable.