Register Today! CHESS: October 3-4 | Chicago, IL USA - A Senior Level Conference for Industry Leaders

Pantone ColorWatch Display

Level 3 Lobby, Lakeside Center

The housewares industry knows the importance of color. Research indicates that product color evokes a strong emotional response from consumers and is a key factor in more than 60% of purchases. Pantone ColorWatch, a special exhibit designed by Pantone, Inc., focuses on palettes representing the strongest home furnishings trends for 2017. Each story includes the individual Pantone colors, philosophy behind the color palette and actual Show products illustrating each palette.