Southeast Asia Trade Mission | November 5-14 - Meet Buyers in Jakarta, Indonesia & Manila, Philippines

Attract Buyers

One of the most valuable tools available to you is the 2017 Show Registered Buyers List. Download this list of over 23,000 potential U.S. and Non-U.S. customers to create your own mailing list or calling campaign to drive the buyers you want to see to your booth.

Your Username is your Company ID and the Password is your Seniority Number

FREE

Deadline: February 2

Follow up on those valuable sales leads and capture buyer emails with a FREE lead retrieval unit, compliments of IHA. Choose from either the CompuLead Smart Lead Retrieval App, which allows you to retrieve leads instantaneously, or choose the Mobile Plus Scanner, in which all leads will be sent to you electronically post show. (Quantities are limited, so order now!)

Your Username is your Company ID and the Password is your Seniority Number

FREE

Deadline: March 17

Spread the word about the designer or celebrity in your booth, your special media event or product demonstration. Include your event in the Housewares Connect 365 listing.

FREE

No Deadline

Buyers want to write orders. Download the order form!

FREE

Deadline: February 3

All New Product Showcase submissions will have a chance at winning an IHA Global Innovation Award (gia) for product design. Show off your new products for 2017 in these showcases located in the Buyers Clubs in each building.   All Showcase participants will be included in the Pre-Show Buyer and Media Alert email. This email, sent 10 days before the Show, highlights the innovative new products submitted in all categories.  

$300/PRODUCT ENTRY

Deadline: February 2

Promote your company to buyers in several high-traffic areas by sponsoring value-added buyer services. See the enclosed flyer.

Reach buyers and consumers through interior or exterior advertising on the Show's official shuttle buses. Exterior bus advertising gives you traveling billboards throughout downtown Chicago and at the McCormick Place Convention Center. Or, target an audience through interior bus advertising, which truly captures attendees' attention during the 10 - 15 minute bus ride to and from the convention center.

Signage


Hall of Global Innovation

Gain product & brand exposure by participating in the displays in the Buyers Clubs and in the Hall of Global Innovation



Attract News Media

show preview press event

Deadline: December 16

Get a jump on your Show PR efforts by participating in this New York-based event on February 1. The event attracts 50-60 housewares-focused consumer and trade editors. Limited to 60 exhibitors.

Deadline: February 2

Promote your new products to consumers in a series of in-studio segments on television morning shows and news programs in cities across the country. A limited number of category exclusive spots are available on the tour.

No Deadline

The 2017 pre-registered media list is now posted. Use this list of trade and consumer media who are registered for the 2017 Show to invite media to your booth. The 2016 Show generated more than 350 million consumer impressions. Be sure you are part of that exposure.


Deadline: March 17

The News Center is the headquarters for media attending the Show. Located in Room S401, Level 4, South Building, the News Center offers amenities and services to help the media report on new products and lifestyle trends. Be sure to put your information in front of the media by displaying your press kits. To take advantage of this FREE opportunity, all you have to do is send us your kits. The Show provides complimentary boxes and shipping for the media to send the kits back to their offices.

FREE

Deadline: March 17

Go green. The Show is offering an online press room through Virtual Press Office. Post your press kit online and the media can download it before, during or after the Show. Several packages and levels of distribution are available, including a micro kit for smaller companies.

Deadline: March 1

Use this online tool to create a press release that you can print on your company letterhead or post to your website.

Deadline: February 17

The primary focus of media at the Show is to find new products. Introduce your new products by including them in this special service in your Housewares Connect 365 listing. Only news media can search for and view these listings. The Show's Public Relations team also reviews the listings to help reporters with stories before the Show and to find products for TV and radio segments.

FREE

No Deadline

This is a list of the major trade publications covering the housewares industry along with the name of the publication's editor and contact information. Feel free to use this list as a basis for your media pitch list for the International Home + Housewares Show.

FREE

Various Deadlines

Buyers read trade publications before the Show to identify new products and new suppliers. Use this list to submit your new products for inclusion in their pre-Show and Show issues. The international and U.S. trade publications want your information. Don't miss this opportunity for editorial coverage. NOTE: The international magazines have early deadlines. Review today! FREE

FREE

No Deadline

Use this list of housewares trade publications to develop your Show advertising schedule.

No Deadline


Take advantage of this free search + planning tool available to all Show exhibitors. By creating your Housewares Connect 365 listing, you are giving the Show’s 23,000 buyers (plus news media and consumers) the ability to search for your company’s products 365 days a year. The 2016 Show generated more than one million searches!


SEARCH, PLAN and COMMUNICATE your company story and product lines



Tell Your Story: Unlimited product, brand listings and company description.



Get Noticed: Product catalogs, images and your company logo and videos!


Generate Interest: Announce product demonstrations, product designers and celebrity appearances at the Show, as well as your company’s news, events, milestones and most importantly—YOUR NEW PRODUCT RELEASES!



Your HC 365 profile page feeds both the IH+HS mobile app and your printed Show directory listing. The app gives buyers the ability to search for your company, products, in-booth appearances and more during the Show. The IH+HS Show App is free and will be available for download in January 2017 through the iTunes Store, Google Play and Blackberry App World. Search “housewares” for quick results.

FREE

The Inspired Home

Interact with consumers all year-round and drive housewares sales!  The Inspired Home, IHA’s consumer initiative is a digital platform that offers expert resources, aspirational content, education and inspiration!  You must be an exhibiting association member to participate.



Booth Design Makes a Difference

New for 2017
Best-in-Booth Design Award

Earn recognition and media exposure for your booth presentation!  Show off your creativity in design, merchandising and messaging.  Booths will be judged on the following criteria by an expert panel of judges:

  • Lighting
  • Prop Use
  • Background Colors/Textures
  • Graphics
  • Display Fixtures
  • Product Placement
  • Cohesive Presentation
  • General Presentation

For full details on booth judging criteria and to sign up for best-in-booth design award consideration please click below.


Boothmanship and Booth Display
Make the most of your trade show investment by elevating your booth presentation with these display tips and boothmanship guidelines. Learn the fundamentals of a well-designed booth display, including lighting, props, color, graphics, fixtures and product placement.  Booth Display is only one component of the full boothmanship package.  Follow the link below to see IHA’s suggestions on Booth Etiquette and learn the “do’s and don’ts” of proper booth behavior.



Webinars

Webinars to help you make the most of your Show Experience are offered at no charge to exhibitors. This year's webinars include:

November 9
Marketing Through HC 365 for the Show and Throughout the Year

November 15
Marketing Kit/Media; Getting the Most from Your Show Experience

November 17
Fundamentals of a Well-Designed Booth

November 30
Marketing Kit/Media; Getting the Most from Your Show Experience

December 6
Marketing Kit/Media; Getting the Most from Your Show Experience

December 8
Fundamentals of a Well-Designed Booth

January 11
Trade Show Samurai: The Four Core Arts for Capturing Leads

January 18
Marketing Kit/Media; Getting the Most from Your Show Experience

February 22
Marketing Kit/Media; Getting the Most from Your Show Experience


Deadlines