Based in Tokyo, IDÉE’s 13 stores sell original furniture and a variety of home accessories. The stores take on four formats, depending on location and the target audience: IDÉE Shop, IDÉE Shop Variété, Délier IDÉE and Attachéd IDÉE. In addition to the retail stores, IDÉE is also passionate about meeting customers’ needs through an integrated website, special events and through an artfully created publication.
Although continuing on with their rich heritage thirty years after its start, IDÉE began a cooperative effort with MUJI in 2006 to offer another new and unique retail experience. IDÉE believes in people’s creativity and makes their best effort to stimulate the "aesthetics" inside.