Booth Presentation Tips and Education
Introducing New Excellence in Booth Design Award
The IHA is launching an exciting program for all exhibiting companies. By displaying your stand in the best way possible, you will have the opportunity to earn recognition and media exposure for your booth presentation! Show off your creativity in design, merchandising and messaging. Booths will be judged on the following criteria by an expert panel of judges:
- Prop Use
- Background Colors/Textures
- Display Fixtures
- Product Placement
- Cohesive Presentation
- General Presentation
- First-time exhibitors on a tighter budget.
- Seasoned exhibitors who are returning and wish to heighten the look of their booth beyond the service offered through the Show’s vendors.
- Charter exhibitors who may have the financial wherewithal and are searching for both artistic and increased sales inspirations.
Every booth is eligible to participate. For full details on booth judging criteria and to sign up for best-in-booth design award consideration please see below.
Booth Design Criteria (PDF) Sign up for
Excellence in Booth Design Award
Fundamental Booth Display Tips
Learn the Fundamentals of a Well-Designed Booth Display. View IHA’s newly developed document that provides tips on creating a well-designed booth display. Fundamentals include tips on lighting, props, color, graphics, fixtures and product placement. These display tips are described based on exhibitors within the Show:
Together with the Show’s Exhibitor Services Manual (ESM), these tips will help in heightening the look of your presentation within your trade show booth. For full details on Fundamental Booth Display Tips, please see below.Fundamental Booth
Display Tips (PDF) Access the
Exhibitors Services Manual View the Approved
EAC's List (PDF)
Booth Behavior and Trade Show Etiquette
Leverage your success at the Show! Booth etiquette and staff behavior is an extension of your company’s identity and brand. Without proper etiquette, no matter how beautiful your booth presentation, it may be overlooked if the attendee does not have a positive experience. Learn the “do’s and don’ts” of proper booth behavior and the expectation of business etiquette in the US.
View Boothmanship Tips (PDF)