press release -
International Housewares Association
FOR IMMEDIATE RELEASE:
Contact: Deborah A.Teschke
Senior Manager, Public Relations & Communications
Email Debbie Teschke
INTERNATIONAL HOME + HOUSEWARES SHOW TO BECOME The Inspired Home Show® IN 2020
Updated positioning, look and feel for industry’s premier trade-only event
ROSEMONT, IL (Feb. 21, 2019)—The International Housewares Association (IHA) today announced it is changing the name of the International Home + Housewares Show to The Inspired Home Show®, IHA’s Global Home + Housewares Market in 2020. The change is part of the Association’s expansion of The Inspired Home platform, which was created to align with consumer trends shifting from functional home design to aspirational lifestyle development.
“The IHA board of directors, IHA staff and our external design partners have been working on this change for over a year. We started with a blank canvas to develop a name and brand that would set the right tone for the industry, positioning our Show for the future,” said John “JC” Collins, president/CMO of Neatfreak and 2018-19 IHA chairman. “In the end, we leveraged our existing consumer brand, The Inspired Home, extending it to the trade as we found a clear convergence between product suppliers, retailers and consumers through lifestyle branding,”
“As the premier home and housewares event in the world, our members, exhibitors and retail attendees expect a Show that reflects current trends and attitudes,” said Derek Miller, president of IHA. “The Inspired Home Show® will maintain all relevant aspects of the International Home + Housewares Show while introducing new elements that help product suppliers and retailers meet the needs of the changing consumer marketplace."
This is not the first time that IHA has changed the name of its annual event to align with dynamics in the industry and with the consumer. Until 2003, the event was known as the “International Housewares Show,” changing to the “International Home + Housewares Show” in 2004 to reflect a scope beyond individual products and moving toward the overall home environment.
The Inspired Home Show®, IHA’s Home + Housewares Market will have an updated look and feel that is closely aligned to the current The Inspired Home consumer platform, incorporating lifestyle imagery and classic colors. The Show will remain a trade-only event at McCormick Place in Chicago and will maintain its “five expos in one” format with dine + decor located in the South Hall; clean + contain, Discover Design and International Sourcing located in the North Hall; and wired + well located in Lakeside Center.
-30-IHA is the 81-year-old voice of the housewares industry, which accounted for (US)$364.2 billion at retail worldwide in 2017 ($91.6 billion at retail in the U.S.). The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, group buying discounts on business solutions services and direct-to-consumer engagement through TheInspiredHome.com.