press release -
International Housewares Association

Contact: Deborah A. Teschke
Senior Manager, Public Relations & Communications
Email Debbie Teschke


ROSEMONT, ILL (Aug. 30, 2019)—Three retailers, all with an online focus, have been added to the program for the 2019 IBC Global Forum, Sept. 15-17 in San Diego, Calif. Just announced are Kulina from Eastern Europe, Tmall from China and Westwing from Brazil. They join overviews by housewares buyers and distributors covering Asia, Spain, Turkey and the United Kingdom along with sessions on opportunities in key global markets on the agenda of the two-day annual meeting.

The Global Forum is sponsored by the International Business Council (IBC), a special interest group of International Housewares Association members dedicated to increasing their international business. It is open to IBC and non-IBC members, and sessions are geared toward both novice and experienced sales professionals.

Kulina, with operations in Czech Republic, Slovenia, Poland and Hungary, offers branded products across an array of home and housewares categories. Patrik Pavlíček, key account manager, will discuss how suppliers have been successful in these Eastern European markets through Kulina’s online retail platform. 

Tmall, China’s largest B2C platform, offers suppliers without physical operations in China opportunities to connect and sell within China’s largest retail environment. Tom Sheng, category manager – consumer electrics & household cleaning for Tmall Global, will discuss opportunities for companies looking for sales solutions in the country.

Westwing, a Brazilian online retailer, features home and housewares products and home décor content for registered members. Andrés Mutschler, CEO and founder of the company, will discuss how this online lifestyle retailer is finding success with its model, which is innovative to the Brazilian market. 

For attendees new to the IBC or new to exporting, “IBC 101: International Essentials” on Sept. 15 will provide an overview of the international marketplace, including brief discussions on market selection, export mechanics, distribution models, international pricing and INCO terms. The one-hour session will be held before the opening night networking reception and dinner and also allows attendees to meet the IBC board of directors.

The main education program opens on Sept. 16 with an Executive Education workshop by Patrick Lynch, PhD, of the Thunderbird School of Global Management, on steps international sales teams should take to leverage influencers in global markets.

Representatives from citiesocial (Asia), Culinarium (Spain), Boyner (Turkey) and Eddingtons (U.K.) will discuss their markets and explain their goals and strategies for working with housewares suppliers. IHA’s global offices and representatives will offer insights into their key markets. Offering the top five opportunities for sales in their markets will be experts representing Australia, Belgium, Brazil, Colombia, France, Italy, Mexico, Scandinavia, Taiwan and the UK.

The Global Forum registration fee includes the educational program, breakfasts, lunches, reception and dinners. For further information or to sign up for the Global Forum visit or contact Lori Szudarek, senior manager, international, at +1 847-692-0116 or email


EDITOR’S NOTE: If you would like to attend the Global Forum, please contact Debbie Teschke at

The International Housewares Association is the 81-year-old voice of the housewares industry, which accounted for (US)$364.2 billion at retail worldwide in 2017 ($91.6 billion at retail in the U.S.). The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, The Inspired Home Show, IHA’s Global Home + Housewares Market, and offers its 1,600 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at, group buying discounts on business solutions services and direct-to-consumer engagement through