press release -
International Housewares Association
FOR IMMEDIATE RELEASE:
Contact: Deborah A.Teschke
Senior Manager, Public Relations & Communications
Email Debbie Teschke
INTERNATIONAL HOUSEWARES ASSOCIATION ANNOUNCES LOGO REBRAND
Updated logos and color palette for industry association
ROSEMONT, IL (Feb. 21, 2019)—The International Housewares Association (IHA) today introduced a new logo and graphic identity system for the Association and all of its related brands. Coming at the same time as the announcement of the new Show branding, the change is designed to bring all of IHA’s products and services together into a common family.
“During the process of renaming and rebranding our annual trade event to The Inspired Home Show, we saw an opportunity to create alignment among all of our brands,” said Derek Miller, president of IHA. “The new system uses common fonts, colors and layouts, making all of our brands easily recognizable and clearly relatable to one-another.”
All IHA brands, including CHESS, CORE and IBC will feature updated logos that align with the new organizational approach. Information about the International Housewares Association and all of its services can be found at Housewares.org.
-30-IHA is the 81-year-old voice of the housewares industry, which accounted for (US)$364.2 billion at retail worldwide in 2017 ($91.6 billion at retail in the U.S.). The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, group buying discounts on business solutions services and direct-to-consumer engagement through TheInspiredHome.com.