press release -
International Housewares Association

Contact: Deborah A.Teschke
Senior Manager, Public Relations & Communications
Email Debbie Teschke

IHA Offers Market Entry Opportunities To China, Japan

ROSEMONT, Ill. (July 25, 2013) - Housewares suppliers looking to enter the Asian market will have two opportunities in September through events offered by the International Housewares Association. IHA will sponsor a pavilion for members at the Interior Lifestyle China fair in Shanghai Sept. 25-27 and then an introduction to the Japanese market Sept. 29-30 in Tokyo. Members can participate in just one or both events.

Companies participating in the Interior Lifestyle China fair pavilion will meet Chinese retailers and distributors to help them reach consumers within mainland China. The fair attracts 20,000 visitors and features 320 exhibitors, 76 percent of whom are from outside China. IHA exhibitors will receive basic booth furnishings for a 9 square meter booth along with access to interpreters fluent in Mandarin Chinese and English.

Immediately following the Interior Lifestyle China fair, IHA will hold an introduction to the Japanese market in partnership with the Japanese Housewares Importers Association (JHI). With more than 20 members, JHI is an important link within the Japanese distribution chain.  Similar to other trade missions sponsored by IHA, this event will include a retail tour, led by the president of JHI on Sept. 29, followed by a tabletop trade show and networking reception on Sept. 30. More than 100 people are expected at the tabletop show and reception, including key Japanese retailers Franc Franc, Seibu-Sogo, Takashimaya, Isetan and Tobu and distributors including Y-Yacht, Fujii, Fujiei and Yuwa.

Complete information and sign-up details for both events are available on IHA's website at

IHA sponsors several trade missions annually to help members enter or learn about international markets. They offer members turnkey introductions to international markets. Meetings, retail tours, receptions, transportation and hotel details are scheduled in advance, allowing participants to focus on their business rather than the logistical details. A trade mission to Australia in November is sold out. Trade missions planned for 2014 will be announced later this year.

For more information about IHA's international events and marketing opportunities, contact Lori Szudarek, manager, international services, at or visit the global benefits section of IHA's website at


The International Housewares Association is the 75-year-old voice of the housewares industry, which accounted for (US)$305.5 billion at retail worldwide in 2011. The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at and group buying discounts on business solutions services.