press release -
International Housewares Association

FOR IMMEDIATE RELEASE:
Contact: Deborah A.Teschke
Senior Manager, Public Relations & Communications
Email Debbie Teschke
847-692-0110


Former Wal-Mart Exec to Keynote 2009 HECNA Global Forum; Sessions Focus on Strategic Issues, International Sales, Global Markets


ROSEMONT, IL (July 17, 2009)—Randy Huffman, former head of Wal-Mart International’s General Merchandise Team, will give the keynote presentation to open  the 2009 HECNA Global Forum, Sept. 20-22 in Chicago.  He will discuss “Growing with Global Retailers.”  The two-day Global Forum is sponsored by the Housewares Export Council, a special interest group of International Housewares Association members dedicated to increasing their international business. It will be held at the Hyatt Lodge.  

The program is focused on bringing together strategic planning and pragmatic international information to facilitate sales and business development in key export markets with a mix of executive education sessions, retailer presentations and key retailer profiles. Attendees will have direct access to the experts who will answer individual questions and engage in open dialogue with the audience. An added benefit is opportunity to network with colleagues and the experts at group receptions, lunches and dinners.

Executive Education, Retailer Presentations, Country Profiles

Huffman, who has more than 30 years of retail experience, will focus on how housewares suppliers can grow their sales with global retailers through proper strategy development and implementation—before, during and after the sale. He’ll explain how suppliers can influence buying decisions, add value to the product offer, strategically asses the buyer, position product offers based on store format and influence target customers.

A second executive education session will address “Selling to Ethnic America” and how to take advantage of the export market within the U.S. in ethnic communities across the country. Les Dlabay, a professor at Lake Forest College, will give insights into tapping into these markets with the goal of increasing “international” sales.

Retailer presentations will feature Ace (Hardware) International, one of the most powerful
buying groups worldwide and including sessions by Ace Israel, a key Israeli retailer with 38 stores;

2009 Global Forum Addresses Strategic Issues/Add One

Steamer Trading Cookshop, a 21-unit specialty retailer in the United Kingdom; and Pão de Açúcar, a dominant Brazilian retailer with 500 stores, including 72 hypermarkets and 55 home appliance stores.

Specific international markets will be examined during the Key Retail Profile sessions at the Global Forum. Canada, Germany, Mexico, Brazil, Chile, India and the Nordic Countries will be discussed by representatives from IHA’s international offices and international consultants.

The Global Forum is open to both HECNA members and non-members. The registration fee includes the educational program and the networking events, including continental breakfasts, lunches, receptions and dinners.

For further information or to sign up for the Global Forum visit www.housewares.org/globalforum or contact Lori Szudarek, manager, international, at 847-692-0137 or email Lszudarek@housewares.org.


ROSEMONT, IL (July 17, 2009)—Randy Huffman, former head of Wal-Mart International’s General Merchandise Team, will give the keynote presentation to open  the 2009 HECNA Global Forum, Sept. 20-22 in Chicago.  He will discuss “Growing with Global Retailers.”  The two-day Global Forum is sponsored by the Housewares Export Council, a special interest group of International Housewares Association members dedicated to increasing their international business. It will be held at the Hyatt Lodge.  

The program is focused on bringing together strategic planning and pragmatic international information to facilitate sales and business development in key export markets with a mix of executive education sessions, retailer presentations and key retailer profiles. Attendees will have direct access to the experts who will answer individual questions and engage in open dialogue with the audience. An added benefit is opportunity to network with colleagues and the experts at group receptions, lunches and dinners.

Executive Education, Retailer Presentations, Country Profiles

Huffman, who has more than 30 years of retail experience, will focus on how housewares suppliers can grow their sales with global retailers through proper strategy development and implementation—before, during and after the sale. He’ll explain how suppliers can influence buying decisions, add value to the product offer, strategically asses the buyer, position product offers based on store format and influence target customers.

A second executive education session will address “Selling to Ethnic America” and how to take advantage of the export market within the U.S. in ethnic communities across the country. Les Dlabay, a professor at Lake Forest College, will give insights into tapping into these markets with the goal of increasing “international” sales.

Retailer presentations will feature Ace (Hardware) International, one of the most powerful
buying groups worldwide and including sessions by Ace Israel, a key Israeli retailer with 38 stores;

2009 Global Forum Addresses Strategic Issues/Add One

Steamer Trading Cookshop, a 21-unit specialty retailer in the United Kingdom; and Pão de Açúcar, a dominant Brazilian retailer with 500 stores, including 72 hypermarkets and 55 home appliance stores.

Specific international markets will be examined during the Key Retail Profile sessions at the Global Forum. Canada, Germany, Mexico, Brazil, Chile, India and the Nordic Countries will be discussed by representatives from IHA’s international offices and international consultants.

The Global Forum is open to both HECNA members and non-members. The registration fee includes the educational program and the networking events, including continental breakfasts, lunches, receptions and dinners.

For further information or to sign up for the Global Forum visit www.housewares.org/globalforum or contact Lori Szudarek, manager, international, at 847-692-0137 or email Lszudarek@housewares.org.