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Enter Your Products in the New Product Showcase and be eligible for an IHA Global Innovation Award (gia)


Benefits of Entering Include:

Your product being displayed inside the limited-access Buyers Clubs where the showcase of new products is seen by a captive audience of buyers and media only and not your competitors.

99% of Key U.S. Housewares Buyers in Attendance
Eighty percent of buyers surveyed said they planned to visit the showcases.

500 Million Consumer Impressions
Nearly 45% of the companies participating in the New Product Showcases have been featured in print and TV coverage of the Show.

Buyer Leads
Buyers are able to scan products in each of the showcases and post-Show you get a list of those who scanned your product.

Year-Round Exposure
Your products will be featured throughout the year at www.housewares.org


Entry into the gia Awards

All products entered into the New Product Showcase will have a chance at winning a gia award. Innovative products will be judged by a panel of experts that includes designers, retailers and news media.

Product finalists selected by the judges will be announced prior to the Show and will be featured in each Buyers Club and at the IHA Global Innovation Awards display in the Lakeside Center Lobby.

The IHA Global Innovation Awards (gia) for product design honor exhibitors' latest creations and cutting-edge innovations with award recognition.

Get Started Now! On the new Exhibitor Checklist Portal

Cost: $300 per single item displayed

View detailed instructions & information before you enter

Entry Deadline is January 18th

(Products entered after January 18th, will not be eligible for a gia award)

For more information:


gia Homepage   New Product Showcase & gia Brochure

Or You Can :
Senior Manager, Trade Development, +1-847-692-0135.

Note: IHA reserves the right to assess and approve entries based on criteria and space.