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Housewares MarketWatch provides the housewares industry with both point-of-sale (POS) and consumer analysis data from NPD databases. This research, published quarterly, is provided at no charge to home and housewares industry manufacturers and retailers.

Use this data to:

  • Make fact-based marketing decisions.
  • Create category presentations.
  • Benchmark category performance.
  • Determine future product trends.

  • Housewares MarketWatch issues cover various product categories within the areas of Small Appliances (including kitchen electrics, personal care, home environment and floor care) and Housewares (non-electric). The information is offered as a snapshot of a category’s performance, from both the retailer (POS) and consumer perspectives. The POS data covers the retail channels of mass, department store, general merchandise, kitchen specialty, electronics/appliance (vacuums only) and drug store (personal care only).

    Data provided by:

    The NPD Group

    For more information, please contact:

    Debbie Teschke, Senior Manager
    Public Relations & Communications
    phone: 847-692-0110