One of the most valuable tools available to you is the 2015 Show Registered Buyers List. Download this list of over 20,000 potential U.S. and Non-U.S. customers to create your own mailing list or calling campaign to drive the buyers you want to see to your booth.
Deadline: January 21
Follow up on those valuable sales leads with a FREE lead retrieval unit, compliments of IHA. Choose from either the CompuLead Smart Lead Retrieval App, which allows you to retrieve leads instantaneously, or choose the Mobile Plus Scanner in which all leads will be sent to you electronically post show. (Quantities are limited, so order now!)
Your Username is your Company ID and the Password is your Seniority Number
Deadline: March 4
Spread the word about the designer or celebrity in your booth, your special media event or product demonstration. Include your event in the Housewares Connect 365 listing.
Buyers want to write orders. Download the order form!
Deadline: January 29
Show off your new products for 2016 in these showcases located in the Buyers Clubs in each building. All New Product Showcase submissions will have a chance at winning an an IHA Global Innovation Award (gia).
Ten days before the Show, all buyers will receive an Innovation Alert email directing them to a list of innovative new products in all categories. Open to New Product Showcase participants only.
Deadline: January 29
Promote your company to buyers in several high-traffic areas by sponsoring value-added buyer services. See the enclosed flyer.
Reach buyers and consumers through interior or exterior advertising on the Show's official shuttle buses. Exterior bus advertising gives you traveling billboards throughout downtown Chicago and at the McCormick Place Convention Center. Or, target an audience through interior bus advertising, which truly captures attendees' attention during the 10 - 15 minute bus ride to and from the convention center.
Hall of Global Innovation
Gain product & brand exposure by participating in the displays in the Buyers Clubs and in the Hall of Global Innovation
IHA Global Innovation Awards (gia)
All products entered into the New Product Showcase will have a chance of winning a gia award for product design. Product finalists will be announced prior to the Show and will be featured in each Buyers Club and at the gia product design display in the Lakeside Center Lobby. Award-winning products will be announced at the invitation-only gia gala on March 5.
ColorWatch by Pantone Display
Deadline: January 7
Show buyers that your products' colors are on trend in this heavily visited display, featuring the 2017 color palette.
Take advantage of this free search + planning tool available to all Show exhibitors. By creating your Housewares Connect 365 listing, you are giving the Show’s 22,500 buyers (plus news media and consumers) the ability to search for your company’s products 365 days a year. The 2015 Show generated more than one million searches!
SEARCH, PLAN and COMMUNICATE your company story and product lines
Tell Your Story: Unlimited product, brand listings and company description. Get Noticed: Product catalogs, images and your company logo and videos!
Generate Interest: Announce product demonstrations, product designers and celebrity appearances at the Show, as well as your company’s news, events, milestones and most importantly—YOUR NEW PRODUCT RELEASES!
Your HC 365 profile page feeds both the IH+HS mobile app and your printed Show directory listing. The app gives buyers the ability to search for your company, products, in-booth appearances and more during the Show. The IH+HS Show App is free and will be available for download in January 2016 through the iTunes Store, Google Play and Blackberry App World. Search “housewares” for quick results.
Attract News Media
Deadline: December 11
Get a jump on your Show PR efforts by participating in this New York-based event on January 14. The event attracts 50-60 housewares-focused consumer and trade editors. Limited to 60 exhibitors.
Deadline: January 31
Promote your new products to consumers in a series of in-studio segments on television morning shows and news programs in cities across the country. A limited number of category exclusive spots are available on the tour.
Use this list of trade and consumer media who registered for the 2016 Show to create your pitching list for 2016. The 2015 Show generated more than 350 million consumer impressions. Be sure you are part of that exposure. The 2016 pre-registered media list will be available in mid-February.
Deadline: March 4
The News Center is the headquarters for media attending the Show. Located in Room S401, Level 4, South Building, the News Center offers amenities and services to help the media report on new products and lifestyle trends. Be sure to put your information in front of the media by displaying your press kits. To take advantage of this FREE opportunity, all you have to do is send us your kits. The Show provides complimentary boxes and shipping for the media to send the kits back to their offices.
Deadline: March 4
Go green. The Show is offering an online press room through Virtual Press Office. Post your press kit online and the media can download it before, during or after the Show. Several packages and levels of distribution are available, including a micro kit for smaller companies.
Deadline: February 29
Use this online tool to create a press release that you can print on your company letterhead or post to your website.
Deadline: February 12
The primary focus of media at the Show is to find new products. Introduce your new products by including them in this special service in your Housewares Connect 365 listing. Only news media can search for and view these listings. The Show's Public Relations team also reviews the listings to help reporters with stories before the Show and to find products for TV and radio segments.
This is a list of the major trade publications covering the housewares industry along with the name of the publication's editor and contact information. Feel free to use this list as a basis for your media pitch list for the International Home + Housewares Show.
Buyers read trade publications before the Show to identify new products and new suppliers. Use this list to submit your new products for inclusion in their pre-Show and Show issues. The international and U.S. trade publications want your information. NOTE: The international magazines have early deadlines. Review today! FREE
The trade publications covering the Show want information on exhibitors' new products for their pre-Show and Show issues. Don't miss this opportunity for editorial coverage.
Use this list of housewares trade publications to develop your Show advertising schedule.
Booth Design - Make Your Booth Brand Smart
Your booth is one of the biggest expressions of your brand. Is it working hard enough? As innovative designers for brands such as Casabella & Lifetime Brands, our booth designs maximize your brand story, create buzz and drive business. Whether you need a remodel or new concept, contact us at 312.280.8297 to create a breakthrough booth for the 2016 Show.
Adrienne Weiss Corporation Brand developer & designer of The International Home + Housewares Show since 2001
Webinars to help you make the most of your Show Experience are offered at no charge to exhibitors. This year's webinars include:
- November 4 - Licensing
- November 18 - Marketing Kit/Media Getting the Most from Your Show Experience
- December 2 - Marketing Kit/Media Getting the Most from Your Show Experience
- January 6 - Marketing Kit/Media Getting the Most from Your Show Experience
- January 20 - Attracting Media at the Show & Throughout the Year
- January 26 - Marketing Kit/Media Getting the Most from Your Show Experience
- February 3 - Marketing Kit/Media Getting the Most from Your Show Experience
- February 9 - Boothmanship