Communicating with Color/Design: Inspiring and Defining Essential Trends
12 Noon – 1 p.m.
Monday, March 20, 2017
In this digitally-directed, Instagrammed and Pinterested world, color and design trends can be communicated almost instantaneously to consumers or clients who are seeking original and more imaginative approaches to furnishings and to decorating their homes. For that reason, it is vital that designers, manufacturers, retailers, and anyone else involved in the production of consumer goods or interior environments, stay well ahead of the curve on the leading forecasts.
The best solution for this challenge is employing the use of revitalized colors or, even more importantly, using hues in novel combinations as they can instantly and effectively express a fresh approach that satisfies the need for newness. There are eight distinctively designed palettes, each with recommended color combinations that will help to inspire and inform you. At the very least, they will start a colorful conversation with customers and clients so that you can ultimately get your message across persuasively and confidently. Join Leatrice Eiseman, IHA’s color expert ad executive director of the Pantone Color Institute, as she informs and inspires you with her on-target trend report.
Consumer Color Preferences: What is Hot and What is Not
12 Noon – 1 p.m.
Tuesday, March 21, 2017
Consumers today, depending on age, mindset and lifestyle, may have a different perspective on colors and color combinations that they consider acceptable in the home. Are trends important to them (or not?) Leatrice Eiseman, IHA’s long-standing color consultant and executive director of the Pantone Color Institute will share her perspective on the major color families based on color word association studies that she continues to collect and analyze.
Leatrice (Lee) Eiseman
Director, Pantone Color Institute