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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
Select a question below to learn more. If you do not find the answers to your questions here, please
contact us at (847)292-4200 and ask to speak with a Show Team
Representative.
What is the International Home + Housewares Show?
The International Home + Housewares Show is your opportunity to join the world’s largest marketplace of home & housewares professionals. Every year \ 60,000 of the world’s most important home & housewares professionals gather to do business in Chicago’s state-of-art McCormick Place Exposition Center. They come to explore new, creative business opportunities as well as strengthen existing relationships.
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Who attends the Show?
In 2009, the International Home + Housewares Show total registration approached 60,000, including 21,000 buyers.
- The Show’s non-U.S. audience includes 6,000 buyers from over 100 countries. Those buyers said that the creativity of the U.S. market drew them to Chicago.
- The U.S audience includes 15,000 buyers. A growth of over 30% since 2003.
- Among U.S. buyers, 40% of attendees are owners or senior managers.
The Show once again saw a sharp increase in U.S. independent specialty retailers with nearly 75 percent of the U.S. retail buyers coming from specialty channels.
Expectations are that the Show will once again grow its media impact, creating between
150 million – 200 million consumer impressions.
2009 buyer information will be available to exhibitors April 30th.
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Who exhibits in the Show?
There were nearly 2,000 exhibiting companies in the 2009 Show. Over one-third of these exhibitors are outside the United States. The Show is categorized into four expos and 13 product categories. For a complete list of expos and product categories visit www.housewares.org/show/info/product_expos.aspx
A complete list of 2010 exhibitors can be viewed at
www.housewares.org/pdf/09exhibitorlist.pdf
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When is the Show?
The 2010 International Home + Housewares Show is March 14-16 (Sunday-Tuesday).
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Where is the Show held?
The Show is located in Chicago, Illinois USA at:
McCormick Place (Directions)
2301 S. Lake Shore Drive
Chicago, Illinois 60616
+1-312-791-7000 phone
+1-312-791-6543 fax
www.mccormickplace.com
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What are the future Show dates?
For information on Future Show dates please visit our Show Dates page.
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How do I receive an application and become an exhibitor at the Show?
To join the world’s largest home and housewares marketplace, you must first complete and submit the following:
- 2010 Show Corporate Profile Companies can complete this form in hardcopy or online.
- Company Biography or Company History
(We would like to know more about your company. Tell us your story.)
- Catalog Sheets - Original Catalog Sheets showing the products you intend to display. Make sure the catalog sheets include the name of your company.
- Photo(s) of your product in consumer packaging
- If available, a photo of your booth display from a previous Trade Show
This information can be mailed to:
IHA
Attn: Trade Show Sales Team
6400 Shafer Court, Suite 650
Rosemont, IL 60018
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What happens after
I turn in all the required information for prospective exhibitors?
- The Trade Show Sales Team will review the information submitted by your company and determine which category is best suited for your company and its products. This review takes approximately 5-10 business days.
- Upon approval, a space application, floor plans, and membership application will be sent to the designated Trade Show Contact.
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What is the cost to exhibit at the
Show?
The Show is operated by the not-for-profit International Housewares Association for the benefit of the global home products and housewares industry.
Value priced booth space. Association members will receive a significant discount on booth fees at the 2010 International Home + Housewares Show. IHA membership is $400 per year for companies with annual sales under $10 millions dollars and $700 for companies with annual sales over $10 million dollars. The membership rate for booth space is $13.00 per square foot. The non-member rate is $18.00 per square foot. There is an additional $350 charge per corner.
For additional information regarding membership please visit
www.housewares.org/iha/join/
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What does the cost of booth space
include?
The cost of booth space includes the raw floor space for the duration of the Show and all of the various services listed under question 16 “What is included after I become and Exhibitor?” Exhibitors have the opportunity to design their own exhibit structure. A solid backwall, floor covering/carpet, and an identification sign are required. IHA encourages exhibitors to be creative in their booth and product presentation.
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What is the standard booth size?
Booth lengths (widths) are available in increments of 10 feet. Booth depths are available in either 10 feet or 15 feet. A floor plan with the various configurations will be included in your Space Application package and will be available online starting July 1st.
Booths in the goho category are available in widths of 10 foot increments and depths of 5 feet or 10 feet. The smallest booth available is 50 square feet.
Metric equivalents
5 feet = 1.5 meters
10 feet = 3 meters
50 square feet = 4.5 square meters
100 square feet = 9 square meters
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Are there special
rules and regulations I should be aware of?
- Chicago is a union city; however, an exhibitor with 300 square feet or less can set their own booth provided that no power tools or ladders are used.
- IHA requires all inline exhibitors use an acceptable backwall as an exhibit structure. The backwall must be a minimum of 8’ in height and extend the entire length of the booth space to avoid viewing any unsightly areas behind a booth.
- To improve the appearance of the Show, standard “pipe & drape”, tabletop displays, and pegboard used solely as exhibit structures are prohibited. Custom backdrops are acceptable structures.
- To assist buyers in identifying booth numbers, exhibitors are required to indicate their booth number on exhibit signage.
- All exhibitors are required to provide an acceptable floor covering for their entire exhibit area.
- To enable the use of all the available space in your booth, IHA has adopted the “Cubic Content” rule. The rule allows companies to build or place display elements right up to the front of the booth and up to the maximum height permitted.
- Exhibitors and Attendees may not bring photographic equipment onto the exhibit floor to take photos of any booth or product during Show hours.
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Who is the official contractor?
Freeman is the Show’s official general contractor. They provide labor services and shipping services, exhibit rentals and design, drayage or material handling and furnishings
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Am I allowed
to share booth space with another company?
The IHA only allows companies that are legally affiliated to share booth space.
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What is the deadline
for companies to submit a space application to IHA?
The IHA accepts applications throughout the year. Previous exhibitors were required to submit the contract by the June 26, 2009 deadline. Prospective exhibitors who return their applications and payment early will have a better opportunity to obtain booth space in the Show. If the Show is sold out when the space application is received, a waitlist will be compiled. If no booth space is assigned, a full refund (minus membership fees) will be issued. Membership fees are non-refundable.
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What is included after I become an Exhibitor?
Maximize your Show by taking advantage of the following Free Show Services:
- A Show Service Team ready to assist you in planning your Show and
answer your questions about the home and housewares industry
- Registered buyer list post-Show. Includes all registered U.S. buyers, non-U.S. attendees
and news media personnel from the 2009 Show. Use this data to
invite buyers to your booth!
- Access to global media whose Show reporting generates over 150 million consumer impressions
- Lead retrieval unit for your booth. Record a contact list of every attendee who visits your booth
- A year-round listing on the Home + Housewares Industry Website,
www.housewares.org, with a link to your company’s website and
e-mail address
- An Exhibitor Marketing Kit including many complimentary services for
increasing buyer attendance at your booth at the Show and receiving
media recognition
- Exhibitor Services Information for displaying efficiently and cost-effectively
- Complete Show Directory, Show online and industry website listings
- Exhibitor badges
- Buyer invitation postcards that you can customize
- Signs to highlight what’s new and innovative in your booth
- Complimentary meeting rooms located on each exhibit floor
- E-mail access at the Show. E-mail computer stations are located on each
exhibit floor
- Shuttle bus or train service to all official Show hotels
- Targeted program for attracting Specialty Retailers
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Where can I view floor plans for the upcoming Show?
2010 plans will be available starting July 1, 2009.
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When will I receive information on Show Services and the various costs of these services, e.g. labor, furnishings, exhibit structures, utilities, etc.?
All exhibitors will receive an email regarding the online Exhibitor Service Manual in November. If a company is assigned booth space after November, a link to our website will be sent upon booth space assignment. If you have questions regarding pricing of services please contact a member of the Trade Show Sales Team by calling +1 847.292.4200
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What Pre-Show and On-site marketing opportunities are available?
All exhibitors will receive a Marketing Kit which includes several complimentary services to help market the Show. This information is available in mid-November.
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How can I get more information about IHA and the International Home + Housewares Show?
To receive more information about the International Home + Housewares Show, please visit our Web site at http://www.housewares.org or contact Marie Kulik at +1.847.692.0139, mkulik@housewares.org.
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