The exhibitor marketing kit is loaded with opportunities for you to grow you business. There are two primary Show audiences that can help you accomplish that goal, retail buyers and news media. We have tools that can help you reach both. All of them will help.
If you don’t do anything else, check out these tools found in the exhibitor marketing kit:
- Free buyer list pre-Show – As an exhibitor you get access to the list of registered buyers for the past Show. You can sort by company, retail channel, buyer role, state, even by the products the buyers told us they were coming to the Show to find.
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Create custom mailing lists to invite buyers to see your latest and greatest.
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Give your sales team a list of new leads.
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Identify key targets and their decision makers.
- Free buyer list post-Show – After the Show you will get another list of buyers for the just-complete Show. Use this to manage your follow up and contact buyers you may have missed at the Show.
- Free lead retrieval device – The Show offers a limited number of lead retrieval devices at no charge to exhibitors. All you have to provide is the electricity to run it.
When buyers visit your booth, you can scan their badge in this device. At the conclusion of the Show you will receive a list of all buyers you scanned (including their email if they gave it when they registered.) Also the buyer receives an email detailing all booths where his badge was scanned.
- Free news media list – An extremely efficient way to reach the consumer is by getting placement with news media who attend the Show. Just like buyers, they are also looking for stories about new products that solve consumer problems or emerging technologies. The Show offers many tools to help you reach the media but the best one is a list of all media who registered for the past Show.
Dig in to the marketing tool kit and you’ll find many more tools. Want help? Contact Perry Reynolds or Debbie Teschke. We’d be happy to assist you.
