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26 Products Named 2010 Design Defined Honoree At  International Home + Housewares Show

Twenty Companies Recognized for Products Ranging from Cleaning Products to Clothing Care to Home Organization


ROSEMONT, IL (April 14, 2010)—The International Housewares Association has announced the honorees of its sixth annual Designed Defined product design recognition at the 2010 International Home + Housewares Show held at Chicago’s McCormick Place March 14-16. Twenty-six innovative products for cleaning and organizing the home were named as 2010 Design Defined Honorees.

The products were selected by Design Finders, teams of young designers, experienced practitioners and educators from the University of Illinois-Chicago’s Interdisciplinary Product Development Program. They scoured hundreds of exhibitors in the Clean + Contain Expo in the North Building searching for products that exemplified a commitment to design while achieving a solution to common household cleaning, storage and home décor issues.

 “The purpose of the Design Defined program is to bring attention to those companies that have placed a premium on quality design,” said Phil Brandl, president of IHA, which owns and operates the Show. “We are pleased to announce the results of this much-anticipated program.”

“This year’s honorees have once again demonstrated commitment to design and innovation as a strategic competitive advantage in the marketplace,” said Stephen Melamed, IDSA, Designed Defined facilitator, a professor in the UIC industrial design department and president of Tres Design Group. “Additionally, exhibitors have moved beyond feather-weight ‘green design’. Now, every aspect of the product has been considered for its environmental impact; including materials, process, packaging and people. There is clear intent to address the triple bottom line- profits, people, planet.”

Design Finders evaluated products according to five standard design criteria:

  • Innovation: How is the design new and unique?
  • Aesthetics: How does the appearance enhance the product?
  • User: How does the design solution benefit the user?
  • Environment: How is the product ecologically responsible?
  • Impact: How did or might the product impact the market and the company’s business?

Companies receive a Design Defined logo to use in their packaging and promotion for the life of the
selected product in the marketplace.

Recognized as Design Defined Honorees are:

AM Conservation Group Inc.                        
Dish Squeegee

Casabella Holdings LLC                                
Casabella BE Gourmet

Clear Choice Housewares, Inc.      
 ‘Farberware’ Food Storage

Delta Design Company                    
‘Yube’ Storage Cube

Fertile Earth                                                      
Simple Garden

Full Circle                                                           
Come Clean Natural Cleaning Set
Crystal Clear Glass Cleaner
Reach Bottle Brush

Home Products International – North America, Inc. 
Hamper Basket
Ironing Board

Ice Tubes, LLC/Koopeh Designs
Garlic Peel

Jokari / U.S., Inc.                                               
Healthy Steps Product Line
Label Once

LC Industries                                                     
Bioserve

The NCC                                                              
Powerhorse

Neat-Oh! International, LLC                         
Zipbin Doll House Playpack

The Original California Car Duster            
The Original California Dry Blade

Play, S.A.                                                             
go two

Rubbermaid, A Newell Rubbermaid Co.
Carafe

Rubbo International, Inc.                                
Q Knot

simplehuman                                                      
horizontal tension caddy
compost pail

Under the Roof Decorating                            
Hang and Level
Stoppy

UMBRA
Penguin Soap Pump

Unger Industrial, LLC                     
MAMBOO™ Cleaning Cloth

 

Go to www.housewares.org/ppt/dd/10/DesignDefined2010.ppt  for a Powerpoint presentation of the honored products.