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Contact: Deborah A.Teschke
Manager, Media Relations & Communications
847-692-0110
Cleaning, Home Organization Exhibitors See Cost-Effectiveness in Show Participation
ROSEMONT, ILL. (February 26, 2009)—Given the challenging economic times, participating in the 2009 International Home + Housewares Show is a very cost-effective expenditure according to cleaning and home organizations exhibitors. The Show, set for March 22-24 at Chicago’s McCormick Place, will attract more than 20,000 buyers from around globe—an opportunity to do business very efficiently these exhibitors say.
David Stone, president of Sterilite, believes that it is in tough times like these that both suppliers and retailers should use trade shows to meet their needs of the consumer.
“For five decades, Sterilite has taken full advantage of the opportunity to meet with customers and potential customers at the Housewares Show,” Stone says. “We use our time at the Show to share ideas on how to create and sustain a successful business together and always leave Chicago with a long list of projects and opportunities for follow up.
“While this is a valuable opportunity in the best of times, it is even more important now that we work creatively and in concert to better meet the needs of consumers,” he adds. “We look forward to using the International Home + Housewares Show to pursue this opportunity.”
James Glenn of Whitney Design agrees. “In today's tough environment Whitney Design looks at the Housewares Show as an opportunity rather than as an expense,” says Glenn, who is president & chief executive officer for the clothing care and home organization products manufacturer. “When times get tough, there are several roads that you can take as a company: You can pull back or you can look for opportunities to improve. We look at the Housewares Show as that opportunity to make improvements. We are going to offer new products, new ideas, and look for that opportunity to build our business. We think the Housewares Show is a primary vehicle to accomplishing our objectives.”
“The International Home and Housewares Show is our one marketing event of the year,” says Bruce Kaminstein, president, Casabella Holdings LLC. “We will be unveiling many new products. This is the time for our industry to spread its wings, to capitalize on our innovative culture and deliver that innovation to the consumer.”
For other key home organization and cleaning suppliers, their approach to the Show won’t change, even with the economic challenges.
“We believe the International Home + Housewares Show is one of the few places we have the opportunity to provide our major customers a comprehensive view of our company, our products and our capabilities in a very time efficient manner,” says George Hamilton, CEO, Home Products International. “Our objectives for the Show are really quite consistent with our approach historically. However this year, more than any in recent history, showcasing new products and merchandising systems that give our retailers fashion and trend-right programs has gained an even greater importance.
“Overall we are cautiously optimistic about 2009 and we expect the Housewares Show to be a positive launch for our year,” he adds.
“In these challenging times like these, Magla relies on the International Home + Housewares Show, an extremely efficient-cost, effective way to see numerous customers and connect with our trade partners,” says Jordan Glatt, president of Magla Products.
The Show features thousands of housewares and homegoods products for every room in the house, apartment or condo — and outdoor living, too. From high-end international design to trend-setting basics, products range from kitchen electrics and small appliances to gourmet specialty foods and cookware, from bakeware and kitchen tools to home decor, space organizers and storage systems, home healthcare and home-office to pet supplies and lawn and garden decor. For more information about the Show, its educational seminars, special events and exhibits, please visit www.housewares.org
