New Product Showcase/IHA Innovation Awards

Expose Your New Products to Buyers and
News Media using the New Product Showcase

Cost: $300 per single item displayed
View detailed instructions & information before you enter
Entry deadline is Friday, February 21, 2014
(Entries are Not Eligible for IHA Innovation Award - the Judging has begun)

The deadline date for the New Product Showcase has past.

Located inside the limited-access Buyers Clubs, the showcase of new products is seen by a captive audience of buyers only —and not your competitors.

20,000 Buyers
Eighty percent of buyers surveyed said they planned to visit the showcases.

300 Million Consumers
As many as 42% of the companies participating in the New Product Showcases have
been featured in print and TV coverage of the Show.

New Product Showcase Entries Include:

Your product displayed in the Showcase:
Products are featured according to category in one of the three Show halls.

IHA Innovation Award
All New Product Showcase submissions will have a chance at getting recognition in the first IHA Innovation Award. Submit your new and innovative products for judging by a panel of experts. Products will be chosen from 13 categories. Finalists will be notified before the Show. Winners will be selected at the Show. All winners’ products will be displayed in the Hall of Global Innovation located in the Lakeside Center.

Pre-Show Buyer + News Media Alert:
Buyers and News Media are informed of your product before the Show via email.

Buyer Leads:
Buyers are able to scan products in each of the showcases and post-Show you get a list of those who scanned your product.

Year-Round Exposure:
Your products will be featured throughout the year at www.housewares.org

For more information:
Manager, Marketing Operations, 847-692-0135.

Note: IHA reserves the right to assess and approve entries based on criteria and space