Located inside the limited-access Buyers Clubs, the showcase of new products is seen by a captive audience of buyers only and not your competitors.
Eighty percent of buyers surveyed said they planned to visit the showcases.
300 Million Consumers
As many as 42% of the companies participating in the New Product Showcases have
been featured in print and TV coverage of the Show.
New Product Showcase Entries Include:
Your product displayed in the Showcase:
Products are featured according to category in one of the three Show halls.
IHA Innovation Award
All New Product Showcase submissions will have a chance at getting recognition in the first IHA Innovation Award. Submit your new and innovative products for judging by a panel of experts. Products will be chosen from 13 categories. Finalists will be notified before the Show. Winners will be selected at the Show. All winners’ products will be displayed in the Hall of Global Innovation located in the Lakeside Center.
Pre-Show Buyer + News Media Alert:
Buyers and News Media are informed of your product before the Show via email.
Buyers are able to scan products in each of the showcases and post-Show you get a list of those who scanned your product.
Your products will be featured throughout the year at www.housewares.org
For more information:
Manager, Marketing Operations, 847-692-0135.
Note: IHA reserves the right to assess and approve entries based on criteria and space