ATTRACT BUYERS >

ATTRACT NEWS MEDIA >


Bring buyers to your booth, attract news media and build your business by taking advantage of these marketing opportunities designed to increase your return on investment at the Show. Profit from these marketing, promotion and public relation opportunities, they will make the most of your time at the world’s largest housewares marketplace.

 

Attract Buyers:

2011 Show Buyers List >
Deadline: February 15th

Create a mailing list of 20,000 potential U.S. and Non-U.S. customers by downloading this list of registered buyers from the 2011 Show. FREE

Housewares Connect 365 >
No Deadline

Promote your company to the 60,000 Show attendees before, during and after the Show through our online Show. Enhance your company listing and tell buyers about your new products or promote in-booth demonstrations. FREE

Lead Retrieval Program >
Limited Quantity

Double your effectiveness in following up on sales leads with a FREE lead retrieval unit, compliments of IHA. After the Show, you’ll receive a list of all buyers who came to your booth and buyers will receive a record of their visit. FREE

Specialty Retailer Program >
Deadline: February 17 th

Capture your share of the $47 billion specialty channel by participating in this exhibitor program for specialty retailers only. FREE

New for the Home Signs >
Deadline: February 17th

Highlight your new products at a glance with these convenient, easel-backed signs for your booth. FREE

Sponsorships >
Deadline: February 10th

Promote your company to buyers in several high-traffic areas by sponsoring value-added buyer services.

NEW! Hall Entranceway Video Wall Monitors

Add your information to the video wall monitors in the entranceways of all three buildings. An exciting way to get your company’s name and in-booth celebrity appearance in front of the entire Show audience. For more information, email Erin Magee at emagee@housewares.org
Cost $1000

Hand Sanitizers >
Deadline: February 10th

Showcase your company’s logo and images at the Restaurant Cafés, where retailers take advantage of the Show’s discounted buyer lunch program.

NEW! Charging Stations >
Deadline: February 10th

Let your company sponsor one or more of the six charging stations for both phones and laptops. Multiple connections for various phone types will make these stations popular at the Show.

CNN Headline News >
Deadline: February 10th

Reach buyers with advertisements on multiple CNNvention™ News kiosks on the Show floor and on the official Show shuttles. Several advertising and banner ad packages are available.

Exhibitor Preview Literature Carousel >
Deadline: February 10th

Put your materials in buyers’ hands quickly, regardless of your booth location with these illuminated, revolving literature display. New for this year, a QR code for your company or product can be added.

NEW! Shuttle Bus Advertisement >
Deadline: February 10th

Reach buyers and consumers through interior or exterior advertising on the Show’s official shuttle buses. Exterior bus advertising gives you traveling billboards throughout downtown Chicago and at the McCormick Place Convention Center. Or, target an audience through interior bus advertising, which truly captures attendees’ attention during the 10 – 15 minute bus ride to and from the convention center.

Attract News Media:

Show Preview Media Event

To help exhibitors get a jump on their Show PR efforts, IHA holds a Show Preview press event in New York City in January. This year’s event was held January 17 and attracted nearly 60 consumer and trade editors.. Limited to 65 exhibitors.

Traveling Media Tour

Promote your new products to consumers in a series of in-studio segments on television morning shows and news programs in cities across the country. A limited number of category-exclusive spots were available in the tour which is Sold Out for 2012.

trade publication editorial contacts >
No Deadline

Click here for a list of the major trade publications covering the housewares industry along with the name of the publication's editor and contact information. Feel free to use this list as a basis for your media list for the International Home + Housewares Show. You may want to contact each publication to determine if there is another editor who covers your product area and to whom your news releases should be sent.

2011 Show Media List >
No Deadline

Use this list of trade and consumer media who registered for the 2011 Show to create your pitching list for 2012. The 2011 Show generated 300 million consumer impressions. Be sure you are part of that exposure.
The 2012 pre-registration media list will be posted around Feb. 21.FREE

Maximize Your Show Return On Investment – Webinars

Take advantage of the marketing and public relation opportunities IHA offers. Webinars will explain the services and help you to understand how to use them to the fullest. For more information, email Marie Kulik at mkulik@housewares.org

Show News Center/Press Kit Distribution >
Deadline: March 5th

Get your press kits and product information into the hands of the news media at the Show by displaying them in the News Center. The Show provides complimentary boxes and shipping for the media to send the kits back to their offices. FREE

New Product Information for the News Media >
ENTER YOUR INFORMATION TODAY

Include your new products in your Housewares Connect 365 listing. News media will be searching for them. FREE

Special Events/Product Demonstrations >
Deadline: February 1st

Spread the word about the celebrity in your booth, your special media event or product demonstration. Include your event in your Housewares Connect 365 listing. FREE

Virtual Press Release Writing Tool >

Use this online tool to create a press release that you can print on your company letterhead or post to your website.

DEADLINES >

Show Logos/Artwork >