Marketing Opportunities

Exhibitor Marketing Kit is Available Bring buyers to your booth, attract news media and build your business by taking advantage of these marketing opportunities designed to increase your return on investment at the Show. Profit from these marketing, promotion and public relation opportunities, they will make the most of your time at the world’s largest housewares marketplace.


Webinars Throughout the Show season, the IHA produces a series of webinars to help you benefit from all the Show services available to your company.
Watch the Webinars >

Press Events The IHA hosts a series of affordable press events every quarter to provide exhibitors access to Press year-round at table-top exhibits in New York City.
View Upcoming Press Events >

Resources for Selling Products Outside of the U.S. and Canada IHA provides a number of services to help members increase sales abroad. Take advantage of IHA's Housewares Export Council, international offices, international consultants and pavilions in fairs around the world.
Learn to Export >

Setting Goals + Objectives for the Show Every marketing tool's goal should be to help your company move closer to achieving your company's overall objectives whether it is increasing sales, finding new customers, reaching international markets, growing gross profit, growing market share developing key top to top relationships with retail partners.
Read Tips on Setting Goals >

Booth Presentation Tips: The first impression that a show attendee receives about your company comes from your booth display. Presentation is not only the booth design and display; it’s also showcasing your brand and representing yourself with a professional staff.
Read Booth Tips >

What are the retailers looking for at our Show? Understanding what Retailers are attracted to in a trade show environment can be the key to success.
Tips on Attracting Retailers >