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There’s even more reason to book your trip to Chicago early: Retailers heading to the 2010 International Home + Housewares Show can take advantage of lower hotel rates.

The International Housewares Association has negotiated new, lower rates with 20 of the 51 official block hotels for the International Home + Housewares Show. That means rate reductions could be up to 35 percent of the original price.

In addition to the lower rates, there are a number of new hotels in the IHA block including Affinia Chicago, Hotel Felix, Hotel Indigo and the Renaissance Chicago Hotel.

Book hotel reservations or view the reduced rates, which are noted next to each hotel name.