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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
FOR IMMEDIATE RELEASE:
Contact: Deborah A.Teschke
Manager, Media Relations & Communications
847-692-0110
International Housewares Association Partners With BDMetrics to Create myHome&Housewares
Online Tool Personalizes the International Home & Housewares Show Experience
ROSEMONT, ILL(January 8, 2007)— The International Housewares Association (IHA) is partnering with technology software developer BDMetrics to revolutionize the International Home & Housewares Show experience with myHome&Housewares, a personalized web-based tool available to each International Home & Housewares Show buyer attendee.
myHome&Housewares will be available in January to support the 2007 International Home and Housewares Show, the premier annual trade event for the homegoods industry. As buyers register for the Show, they will receive an e-mail with a personalized report detailing the companies they may want to visit and conference sessions they would profit from attending, all based on the preferences each buyer outlines when he or she registers. myHome&Housewares uses BDMetrics’ You-Based™ relationship technology, which continually matches the interests of an attendee to the event content.
“myHome&Housewares will deliver focused, relevant information to all of our buyer attendees based on their business needs and preferences,” says Phil Brandl, president of IHA, the Show’s sponsor.
Concurrently, the Show will introduce SmartBooth for exhibitors, a suite of web-based prospecting tools that helps exhibitors better achieve their Show goals. Using “push” technology, SmartBooth lets exhibitors know buyer level of interest in the products they have to offer and enables them to directly reach prospects before, during and after the event.
“The International Housewares Association is a consistent innovator in seeking ways to further enhance the value received from attending the International Home & Housewares Show,” said BDMetrics senior vice president John Triscoli. “We are looking forward to providing our services to their exhibitors and attendees.”
The International Home & Housewares Show will take place March 11 – 13, 2007 at McCormick Place in Chicago, Ill. For more information on or to register for the 2007 International Home & Housewares Show, visit www.housewares.org.
About International Housewares Association
IHA is a full-service trade association dedicated to promoting the sales and marketing of housewares since 1938. IHA – the world’s Home Authority – is strategically positioned to connect, inform, support and enable its international membership to lead in the global marketplace. At the center of IHA’s activities is sponsorship of the International Home & Housewares Show— a world-class trade show held annually at McCormick Place in Chicago. IHA also assists its members throughout the year by offering global opportunities in the international arena, by providing business solutions for operating more profitably, and by developing reliable industry resources for growing your business.
About BDMetrics
BDMetrics www.bdmetrics.com develops You-Based™ relationship analytics technology that dynamically personalizes the event experience around the unique needs and interests of each active or prospective attendee and exhibitor. Adopted by industry leaders, this powerful You-Based technology drives attendance, increases exhibit sales, produces highly qualified “in person” leads and reveals critical market intelligence to improve event performance. BDMetrics is a privately-held company based in Baltimore, MD.
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