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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
FOR IMMEDIATE RELEASE:
Contact: Deborah A.Teschke
Manager, Media Relations & Communications
847-692-0110
International Home & Housewares Show Announces Free Lead Retrieval Tool For All Exhibitors
New BuyerConnect® Service to Enhance Follow-Up for Buyers and Sellers
ROSEMONT, IL (Dec. 5, 2006)— All exhibitors in the 2007 International Home & Housewares Show will, upon request, be provided with a free lead retrieval device for their booth so that they may participate in the new BuyerConnect® service, Show officials announced today. The information collected through these devices, which record a buyer’s visit to the booth, will be shared after the Show with both the buyer and exhibitor.
“BuyerConnect significantly enhances the exhibitors’ ability to measure return on investment and to manage post-Show follow-up,” according to Phil Brandl, president of the not-for-profit International Housewares Association, which owns and operates the Show. The Show will be held March 11-13 at Chicago’s McCormick Place.
Based on the success of a test at the 2006 Show, Brandl expects an extremely successful spring and summer of 2007 as both buyers and sellers make use of the information delivered through BuyerConnect®.
“In a limited test of just over 300 exhibitors at the 2006 Show, 5,000 buyers received emails after the Show detailing in excess of 20,000 booth visits” Brandl said. “We feel that expanding access to this technology will provide significant benefit for all Show participants and answer a persistent call from buyers to also offer them tools to make it easier for them to benefit from their efforts on the Show floor.”
“We have long sought the ability to more effectively manage the follow-up of our vendor visits at shows,” said John LaPierre, business group manager at Wegmans. “We applaud the Home & Housewares Show as they make this important step. Each person on our staff will look forward to the BuyerConnect® email after the Show.”
The deadline for requesting the free lead retrieval equipment is Feb. 17.Assigned exhibitors for the 2007 Show can receive more information on how to request the free lead retrieval equipment at www.housewares.org/MaxYourROI. For information on exhibiting, please visit www.houswares.org/exhibit.
To register for a no-charge trade-only attendee badge prior to the Show or for more information about the Show and a list of all exhibitors, visit www.housewares.org.
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