Housewares MarketWatch provides you with both point-of-sale (POS) and consumer analysis data from NPD databases. This research, published quarterly, is provided at no charge to industry manufacturers and retailers.

Use this data to:

• Make fact-based marketing decisions.
• Create category presentations.
• Benchmark category performance.
• Determine future product trends.

Issues beginning with Summer 2003 cover various product categories within the areas of Small Appliances (including kitchen electrics, personal care, home environment and floor care) and Housewares (non-electric). The information is offered as a snapshot of a category’s performance, from both the retailer (POS) and consumer perspectives. The POS data covers the retail channels of mass, department store, general merchandise, kitchen specialty, electronics/appliance (vacuums only) and drug store (personal care only).

Past issues of Housewares MarketWatch benchmark consumer purchase profiles in every segment of the industry. The consumer research, conducted by Riedel Marketing Group, includes data on household penetration, purchase frequency, purchase intention and purchase incidence by household type. These issues also include POS data in 52 electrics and non-electrics categories provided by NPD.

The NPD Group

Riedel Marketing Group