Download an Issue
of MarketWatch:
Requires Adobe Acrobat Reader.
2009 Fall Issue
|
Housewares MarketWatch provides you with both
point-of-sale (POS)
and
consumer analysis data from NPD databases. This research,
published quarterly, is provided
at no charge to industry manufacturers
and retailers.
Use this data to:
- Make fact-based marketing decisions.
- Create category presentations.
- Benchmark category performance.
- Determine future product trends.
Issues cover various product categories
within the areas of Small Appliances (including kitchen electrics,
personal care, home environment and floor care) and Housewares (non-electric). The information is offered as a snapshot of a category’s
performance, from both the retailer (POS) and consumer perspectives.
The POS data covers the retail channels of mass, department store,
general merchandise, kitchen specialty, electronics/appliance (vacuums
only) and drug store (personal care only).
Past issues of Housewares MarketWatch benchmark
consumer purchase profiles in every segment of the industry. The consumer research,
conducted by Riedel Marketing Group, includes data on household
penetration, purchase frequency, purchase intention and purchase
incidence by household type. These issues also include POS
data in 52 electrics and non-electrics categories provided by NPD.
Data provide by:
The NPD Group
 |
For more information, please contact:
Debbie Teschke, Manager
Media Relations & Communications
phone: 847-692-0110
email:
dteschke@housewares.org
