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JIA, meaning 'HOME' in Mandarin, is a 6,000-sqf store in Kuala Lumpur, Malaysia that dares to be different! Its parent company, New Convox, has been supplying dinnerware and glassware to the hospitality industry for 29 years and, in 2006, started JIA to cater to home-proud homeowners, including the Malaysian royalty and buyers of high-class condominiums looking for quality tableware and furniture. JIA retail staff personally visit customers’ homes when deliveries are made, thus enhancing rapport and updating homeowners about new available merchandise. In brief, JIA’s bold vision of “Be Different — and Bedazzled” is paying dividends with year-on-year growth averaging 30% since its inception.

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