In a small country like New Zealand, it is rare for an independently owned business in the housewares sector to have longevity. Under the leadership of owner Val Cranfield, Cranfields has operated for 14 years and has now expanded into three stores. The attention to detail and focus on customer service are of the highest standard seen in any country, with every item gift-wrapped and beautifully presented. The brand's values are carried through into every facet of the stores' operation with a sophisticated yet approachable flair.
The external marketing is innovative, and the promotions are among the most unique encountered; for example, the promotion of trout-shaped platters from Tony Sly, one of New Zealand’s most highly regarded domestic potters. These business practices highlight the passion this retailer has for both products and customers.
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