Utilplast’s history can be summed up in two words: work and love. Owners Lais Adelia Fuzzo Poveda and José Poveda Junior always had a dream of one day opening a store where customers could find everything required to set up a home. A store where all clients would feel welcomed, regardless of their income level. Believing in this dream, they invested their entire savings in buying Utiplast in 2004. Within six months, they reformed the entire store, reworked the marketing materials and designed a new logo, packaging and uniforms. They also developed a virtual store for online sales.
And today, five years later, Utiplast has become a market reference–increasing initial revenues five-fold and receiving nothing but compliments by all who visit. They are 100% convinced that the secret to their success is that they absolutely love what they do, and when you love what you do, everyone around you also becomes motivated.
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