Pantry Magic, a Hong Kong-based gourmet retail chain, was started in 2005 by Robert Esser, a former chef who simply loves to cook. The retailer stocks a complete kitchen assortment of more than 2,000 items to include everything that a serious cook would need. The fact that Pantry Magic also has franchised stores in Auckland, Beijing, Jakarta, Shanghai, Singapore and Taipei is proof that Pantry Magic’s consumer-oriented business concept has found a following across the Asia-Pacific region.
Selling both brand name merchandise as well as products under private label gives Pantry Magic the ability to design and source to their exact specifications — in fact, 70% of its merchandise is shipped directly from manufacturers in Asia, which helps to keep both expenses and retail prices low. Even before the financial crunch hit Asia, Pantry Magic was wooing consumers looking for high quality cooking utensils at reasonable prices. While good visual merchandising pulls shoppers into the stores, it is the value proposition that keeps the cash register ringing.
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