United Kingdom –Denby Pottery, Derbyshire
Denby has created a phenomenal retail shopping experience that combines The Home Store, Cookery Emporium and Gift Shops that appeal to customers young and old. This is so much more than just a shop!
The 50-seat cooking theatre, which puts on demonstrations each day, fuels the public’s desire to cook and brings the housewares products used in these demonstrations to life – leading to purchases in the shop. Room settings have been created as inspiration for customers, and this encourages them to buy into the whole concept.
In addition to having an innovative wedding registry area, Denby also hosts creative events throughout the year: an Annual Wedding Fair, a Summer Food Festival, a charity auction, a ‘New for Old’ tableware exchange with old products being sold for charity, and more. The centre also holds family craft days, gives space to local artists and holds Food Fayre events for small companies and producers to showcase their products.
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