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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
The Chocolate Boutique is a unique and thriving business. The atmosphere created in the store is carefully designed, with creative use of lighting and careful attention to visual merchandising trends and techniques.
The Chocolate Boutique has launched its own brand, a solid example of its market leadership. The owner expanded the company by buying a store next door, melding two operations and instituting a café on site, which encourages customers to linger. Added to this, there is a range of point-of-sale products on display at the checkouts – recognizing the power of an impulse buy!
The Chocolate Boutique is a stellar example of successful boutique retailing in New Zealand, and the owner of the store has been inundated with requests to franchise the operation.
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