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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
Innovation and uniqueness can be seen in all areas of Casa Palacio from layout to customer service. It all starts with a structured, all-inclusive concept for home decoration and design that aids final customers and designers by providing products and solutions under one roof. The merchandise can be appreciated in a unique manner thanks to the circular floor layout that allows clients to have a panoramic view of the theatrical displays that are updated monthly, and are a clear divergence from what local clients are accustomed to.
Understanding client needs and thought patterns was key in the design of the sales and marketing strategies implemented in Casa Palacio, and which have resulted in giving clients a new sense of security in pricing and promotions leading to a greater degree of satisfaction.
Finally, as an integral part of the overall strategy and with a clear understanding of the market segment, practices in customer care were revised and updated to include many newly created, specially tailored services that have served to enhance the overall experience.
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