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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
Schafferer puts the emphasis on the presentation of products, customer service and professional advice. Staff management, motivation and teamwork are also important elements in their core belief that, “Customer service has to be more than merely supplying merchandise.”
Schafferer has a long tradition and, at the same time, is very up-to-date. In 2007, the housewares department in the basement of the three-story building was completely remodeled allowing customers to enjoy the Schafferer experience in a spirited lifestyle-atmosphere. Schafferer was inspired from outside the tabletop and housewares industry by using the services of Stuttgart-based architects Blocher Blocher Partner, who made themselves a name in fashion retailing.
Schafferer also is conscious of emerging trends. The new concept of the housewares department includes two demo kitchens that flank the space for themed and special presentations. Schafferer consistently offers product demonstrations and presentations to make buying decisions easier for the customer.
This successful combination of product, customer service and atmosphere define Schafferer’s status within the German market.
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