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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
Pepper is a store that, despite its recent arrival on the Brazilian retail scene, has continually innovated its retail and promotional methods to quickly become a market reference.
The store’s personality is evident in the layout of the products, in its telemarketing, in sales via Internet, in its unusual promotional campaigns and customer service. The key element is to dare – getting out in front of the competition.
Great care is given to the details, in an environment where customers feel at ease to try out and choose their purchases.
With its example of success, Pepper shows the competitive Brazilian market that being different makes all the difference in business success.
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