China - Youyi


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Since its inception in 1992, Youyi Shopping City has positioned itself to be a high-end department store, offering international brands as well as supporting local artisans by promoting their works of art.

Recognizing the rising GDP in China and the fact that many of its customers are “eager to lead a modern life,” Youyi decided to stock its home department with top quality household appliances, beautiful bedding and attractive cookware and dinnerware — as entertaining guests over a meal is an important aspect of Chinese culture.

Culinary demonstrations and cooking competitions, using modern utensils, are held regularly. Youyi’s in-store layout includes more than one cooking station and elegant table settings. Youyi even has a grand piano in the store to soothe impatient companions waiting for their partners to finish their shopping.

Youyi, indeed, is Beijing’s “Shopping City”!


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