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IHA - International Housewares Association: The Home Authority
Web: www.housewares.org | Ph: 847-292-4200 | Fax: 847-292-4211
Karel and Carmen Bijttebier masterminded a high-end store concept, which takes into account the new socio-demographic and economic needs of today’s consumer in search of great ideas and solutions for home indulgence. The well-thought-out concept is a perfect illustration of how a store comes alive thanks to a subtle appeal to the five senses in the total shopping experience: lighting, lounge ambience, global display and creative merchandising. The “shop in shop” model positions this store as one of the most appealing concept stores in Europe.
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