Turkey – Güral Porselen
In its quest to market its products as widely as possible in Turkey, Güral Porselen relies on various sales strategies, using a combination of traditional and innovative approaches. The company sells through conventional retailing with 35 retail stores offering products directly to the consumer. Güral Porselen also has 200 dealers and five thousand sales outlets operating out of eight regional administrative offices. Through its innovativeness, strong committment to R&D, extensive range of products and broad retail reach, Güral Porselen has become a leader in the Turkish tableware sector.
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