Philippines – Gourdo’s
In a country steeped in traditional retailing methods, Gourdo’s of the Philippines created an integrated approach to housewares retailing to offer shoppers a new and exciting experience. Gourdo’s is in reality a three-in-one operation: retail, café and open kitchen.
Its flagship store, a restored once-abandoned Italian restaurant at The Fort in Metro Manila, is the place where you can shop, relax with friends over a meal or try out some recipes yourself. All the tableware and utensils being used in the café and open kitchen are on sale in the shop. The popular cooking demonstrations and culinary classes conducted by celebrity chefs are also opportunities for the cross-selling of merchandise while giving customers hands-on lessons on the finer points of cooking and food presentation.
Gourdo’s is the retail arm of family-owned KLG International, a Filipino importer/distributor of housewares products for over 50 years. This heritage, combined with a unique approach to retailing has created a shopping atmosphere that is indeed a combination of see and feel, cook and taste, test and buy.
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