Shoemart, Inc. - Philippines
Walk right in… for a stimulating Shoemart experience. Shoemart,
fondly known as SM, has grown from a simple shoe store in 1958 to become
a retail icon in The Philippines. Today, their 18 purpose-built mega-malls,
incorporating SM department stores, supermarkets and hardware/furniture
outlets, are shopping destinations unto themselves. Thousands throng
SM stores every weekend – and when their Crazy 3-Day Sales or Midnight
Madness Sales are on, traffic gridlocks abound. Filipinos regard SM as
their prime shopping destination, be it looking for a singing kettle
or a king-sized bed. SM’s tremendous range of electric appliances,
white goods and housewares at different price points is a crowd-puller.
Their big and bold graphics and well coordinated cross-merchandising
displays offer shoppers new ideas for table-settings and home décor,
which all make shopping at SM always a stimulating experience.
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