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The Container Store has an exceptional mix of home organization products and a willingness to experiment with new concepts based on the central theme of storage and organization. In remaining firmly true to its founding principle of identifying and delivering solutions to all home storage challenges, The Container Store has been a catalyst for the development of innovative, consumer-based design in the storage industry. Similarly, the retailer has played a key role in promoting the trade-up, fashionable aspect of home storage. Today, the nationwide chain boasts some 30 stores showcasing more than 10,000 products. The stores are easily navigated and have well-trained staffs ready to assist shoppers in solving a broad range of organizational needs.