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G4M - Gifts For Men has created a unique retailing concept in the underdeveloped men's gift industry. The business has approached gift purchasing from a solution-based theory, encouraging customers to select thoughtful gifts by first analyzing the personality of the gift recipient. G4M has created six fun, descriptive 'Man Types', which form the basis for the store’s extensive gift range and merchandising layout. To satisfy the many 'faces' of men, G4M provides wide-ranging gift solutions from mid-life crisis kits to navigational GPS. Interactive sales opportunities enable customers to search, sift and shop from the unique and innovative on-line store. The sensational, high-impact design of the stores promotes the G4M brand towards a planned international franchising model, fulfilling the initial vision of the directors.