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"Life is always more pleasant when we surround ourselves with beauty and comfort" is the added value that desfeerboetiek passes onto their clients through their products and the way they are presented. desfeerboetiek, which means "the store with atmosphere", is a special retail concept based on several rooms that flow into each other, in which each room is a real living space. In this concept-driven design, clients feel immediately at home and are able to pick up concrete ideas, simplifying the sale. The store’s products are constantly being developed with trends defining fashion, with classic models providing visual balance. One norm that is always an important factor when it comes to selection of their suppliers is quality and reliability. This retail concept has allowed desfeerboetiek build a reputation in just three years that brings customers to the store from all regions of Belgium and even across the border from the Netherlands.