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Offering a wide variety of quality products for the home with excellent customer service has made Home Center the most favorable home improvement retail store in Colombia. Showing support and strength for the "do it yourself" culture, Home Center offers frequently changing "theme" exhibitions and product demonstrations to give customers innovative ideas and specific product knowledge. Home Center also bases its success on offering convenient and friendly service. Thorough product, sales and customer service training teach employees how to meet their customers’ needs, whether it be answering a simple question or recommending a specific product. Together, the right products and service make customers feel at home at Home Center.