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Steamer Trading Cook Shop’s mission of running ‘serious cookshops with style’ can be easily seen in their five specialty retail stores located along the southern coast of England. From the original 900 square feet (84 square meters) shop, which is housed in a fourteenth century cottage in the picturesque village of Alfriston, to the contemporary and spacious Brighton flagship, each branch boasts a distinct personality in terms of merchandising and product presentation. This factor, combined with the depth of product offering, aggressive external marketing and promotions, commitment to customer service and strong emphasis on employee training are the reasons why Steamer Trading Cook Shop is successful and considered by many to be among the most beautiful in the country.