JOHN LEWIS PARTNERSHIP (UNITED KINGDOM)

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John Lewis Partnership’s market-leading approach to merchandising and selling housewares follows their long-standing motto, “Never knowingly undersold”. This guiding principal guaranteeing they will offer the widest possible choice of quality goods at competitive prices has clearly helped to solidify their leadership position within the British retail community. Established in 1864, John Lewis Partnership now operates 25 stores, including the recently refurbished flagship store on London’s prestigious Oxford Street. The depth of the product offering is staggering – 4,500 items across all key housewares categories clearly organized into merchandise groups within each department. Table promotions, cooking demonstrations, book signings involving celebrity chefs help to create real theatre in this phenomenally successful department store.


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